The “Streetlight Effect” is the phenomenon where people only tend to look where it’s easy to look. For example, if there was a shooting and you’re the investigator looking for spent shell casings, you may tend to look only where the streetlight illuminates the area… and that’s a problem!
You need to look for those shell casings even where it’s hard to find them. Maybe you need to pull a manhole cover up to look down the sewer.
The investigator who only looks where it’s easy to look is going to miss things.
If you are a private detective and you’re only looking online for information, you are missing a ton. Maybe you don’t need that level off detail inn all of your cases. After all, if you’re skip tracing and you find your skip by simply running a few database searches or contacting an information broker, well, good for you! That works. But…
If you’re investigating a crime (for the prosecution or the defense) you really need to do more than computer searches. You need to do real investigative work.
Same goes for Worker’s Compensation cases, cheating hearts (AKA: domestic or infidelity cases) and for many of the harder skip traces that simply stump lesser private investigators.
Don’t be a victim of the streetlight effect!
Committed to your success,
P.S. – Don’t miss my special report titled… If You Want To Be a Private Investigator Give Up… Unless You Do These Three Things. You can get it on the home page of my blog.